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Toys“R”Us gets social to cure cancer | Retailing Today

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
MAY 29, 2015 | BY GINA ACOSTA

Toys“R”Us is launching an innovative social media campaign to raise money for one of the retailer’s most popular causes.

The retailer is hosting its fifth consecutive fundraising campaign to benefit Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for childhood cancer.

http://www.retailingtoday.com/article/toys%E2%80%9Cr%E2%80%9Dus-gets-social-cure-cancer
 

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